Sesame (Identity, UI & UX)
Sesame is concept work birthed from a web design course.
This concept focuses on a startup recipe sharing platform with a focus on bridging the gap between traditional platforms
and social media
Identity
Sesame is bringing a modern taste to the timeless world of food. Utilizing the elegant and modern corners of the Ubuntu font,
the logotype is a modification of the shipped bold weight.
Simplicity hasn’t ever looked this good.
Drawing inspiration from the seed that it bears it’s name from,
Sesame’s logomark resembles a seed leaving an unforgettable
image attached to the revolutionary brand as well as portraying
the establishment of a fresh new brand ready to sprout.
UX Study
How do people interact with recipes?
- Social media Apps
- Recipe Websites
- Recipes in print format
What are the downfalls of modern recipe interaction?
- Too many platforms to check
- Difficulty sharing
- Ingredients lists feel inaccessable
UI Design
Landing Page
Login Page
Community Page
The “Community Page” was designed with the intention
of allowing users to explore and interact with
other users recipes that are suggested based on prior
interactions and cuisine preferences selected at signup.
Post Page
The “Post Page” was designed with user simplicity in mind.
recipe’s on other platforms and media are confusing, challenging to navigate, and do not include a simple way
to order all the ingredients needed to make.
Sesame solves this problem offering one-click ingredient orders, and easy to follow photo and video instructions.
Create Page
